Anyone who considers himself a writer has to admit to some degree of egotistical narcissism. The underlying assumption when writing anything - whether daily blogging on the internet, writing novels for a living or contributing mildly inflammatory essays to monthly publications - is that the writer has something important enough to say that other people will want to read it. The urge to write includes a degree of self-absorption. That understood, the problem in writing a series on the seven deadly sins is that each new sin is not only researched and examined - but also, inevitably, personalized.