As you follow Adam, Sarah and Peter, you will learn how:
-To understand the real value of Marketing: It is one of the key business methodologies to exploit the company assets to maximize product and service business performance.
-To focus the necessary resources to generate Marketing Equity: This parable will help in understanding how to minimize overhead while creating higher levels of return by using integrating marketing.
-To grasp what are the basic marketing techniques we need: To focus key efforts and programs for each service or product by the whole company.
This book will define the value of Integrated Marketing ™ for your company. You will use this book as the corner stone for understanding how to capitalize on marketing for increased revenues. It will provide the insight and direction into the key reasons why you need to formalize your company marketing now!
-To understand the real value of Marketing: It is one of the key business methodologies to exploit the company assets to maximize product and service business performance.
-To focus the necessary resources to generate Marketing Equity: This parable will help in understanding how to minimize overhead while creating higher levels of return by using integrating marketing.
-To grasp what are the basic marketing techniques we need: To focus key efforts and programs for each service or product by the whole company.
This book will define the value of Integrated Marketing ™ for your company. You will use this book as the corner stone for understanding how to capitalize on marketing for increased revenues. It will provide the insight and direction into the key reasons why you need to formalize your company marketing now!